Work — AI-led brand strategy & identity

Strai

strai goes beyond conventional AI assistants and content-generation tools. It aims to create an intelligent, adaptive environment where ideas can be captured, explored, challenged and transformed into meaningful outcomes.

AI-led brand strategy & identity
AI product & UI design

KOKI Coffee

KOKI Coffee is a specialty coffee roastery built on a simple belief: every great coffee begins with curiosity.

AI-led brand strategy & identity
AI-assisted packaging

Lutz Chocolatier

Lutz is a Saudi brand founded in 2022, specializing in offering premium and luxurious chocolates. It provides a diverse and unique selection of chocolate flavors, distinguished by being crafted in the Belgian style, bringing you the finest and most delightful chocolate experience for your special occasions.

AI-led brand strategy & identity
AI-assisted packaging

Eskava Coffee & Roastery

Eskava is a specialized Saudi coffee roastery, born from a deep passion for coffee and a desire to craft a product that reflects refined taste locally and globally.

AI-led brand strategy & identity
AI-assisted packaging

SWAJ Coffee

Swaj is a specialty coffee roastery and café based in Saudi Arabia. Inspired by Jabal Swaj a real mountain known for its deep colors and elevation the brand connects the origin of coffee grown on high altitudes with the essence of its name. “Swaj” comes from the Arabic word Suwad, meaning “darkness,” symbolizing both the depth of roasted coffee and the character of the mountain itself.

AI-led brand strategy & identity
AI-assisted packaging

BeamMart

BeamMart is a type of grab-and-go grocery shop that specializes in providing pre-packaged food items such as sandwiches, salads, snacks, beverages, and other essentials. This allows customers to quickly pick up and purchase the products they need without the need for extensive browsing or shopping.

AI-led brand strategy & identity
AI-assisted packaging

Burjia Burger

In the heart of Al Qassim, KSA stands Burjia - a culinary gem known for its delectable street food with more than 10 years in this field.

AI-led brand strategy & identity
AI-assisted packaging

Asayel

In the heart of Iraq's rich cultural landscape, we have created a unique culinary experience called Asayel. Each dish is a story that intertwines flavors from the East and West, echoing the vibrant history of Iraq.

AI-led brand strategy & identity
AI-assisted packaging

Sauz&Co

Sauz&Co,is a fresh pasta cloud kitchen based in Riyadh that brings the finest pasta experience to your home. Inspired by Italy, the birthplace of pasta, Sauz&Co offers a standout, youthful, timeless, bold, and cheerful dining experience.

AI-led brand strategy & identity
AI-assisted packaging
AI product & UI design

Crazy Cream

Crazy Cream is more than just an online dessert shop; it's a paradise for pudding cream enthusiasts in Saudi Arabia. Our mission is simple yet profound: to kindle a passion for indulgence and to build a brand that's as lively and youthful as the tasty flavors they serve.

AI-led brand strategy & identity
AI-assisted packaging

Flinders

Flinder is a unique and unforgettable dining experience, offering delicious food and a lively atmosphere. It is inspired by the bold spirit of the 80s, and its identity is carefully crafted to create a sense of immersion for every customer.

AI-led brand strategy & identity
AI-assisted naming
Generative campaigns & content

EGO

EGO is a trendy Saudi fashion brand that celebrates individuality and self-expression. Founded in Riyadh, Saudi Arabia, it caters to young people who want to stand out and make a statement with their fashion choices. When you wear EGO clothes, you feel unique and stylish, embracing your own personal flair. With a focus on modern and on-trend designs, EGO is the perfect choice for fashion-conscious young people who want to make a bold statement.

AI-led brand strategy & identity
AI-assisted packaging

Glance

Glance coffeehouse is a unique blend of Saudi culture and modern elements. The branding, logo, and colors are designed to reflect the coffeehouse's commitment to quality and hospitality, while also paying tribute to the beauty of the Saudi desert.

AI-led brand strategy & identity
AI-assisted packaging

Doganza

A fast-casual restaurant located in Muscat, Oman, specializes in hotdogs and offers a variety of American cuisine. They aim to rebrand their business to achieve a clear strategy with a vision and a visual that reinforces their values and enhances their goals and atmosphere but does not change them. They want to be the next trendsetter/innovator in the fast casual food industry and grow their community throughout the middle east by franchising it.

AI-led brand strategy & identity
AI-assisted packaging

OYO

OYO –food meets charcoal : OYO is a new fast casual restaurant in Riyadh that serves burgers and steaks grilled over charcoal that are freshly made on order. Oyo believes that every great burger deserves to be cooked over charcoal. That's why we've made it their mission to create the ideal burger experience for everyone who loves a good burger over charcoal.

AI-led brand strategy & identity
AI-assisted packaging

Mesbar

Mesbar, a name symbolizing the exploration of new frontiers, brings the same ethos to its approach in the real estate industry, where home is more than just a structure; it's an expedition into a new universe of experiences.

AI-led brand strategy & identity
AI-assisted packaging

Dusty Dough

Dusty Dough is a unique bakery in Saudi Arabia. Their freshly baked pastries are simply irresistible, and the aroma of their baked goods is simply inviting. At Dear Brand, we are committed to creating a brand that perfectly captures the timeless charm of authentic bakery delights with a modern twist.

AI-led brand strategy & identity
AI-assisted naming
Generative campaigns & content

KLIK

An online platform that helps you to customize your own furniture. It offers a comprehensive selection of furniture for every part of your home - from living rooms to bedrooms, dining rooms to home offices, and even outdoor spaces.

AI-led brand strategy & identity
Generative campaigns & content

SOKRYA Dates

Sokrya Dates is a luxury brand that provides premium high-quality Medjool dates. They produce exceptional quality organic dates, and their design reflects this. The brand has a modern and elegant look, which makes it perfect for products such as date bars and chocolates.

AI-led brand strategy & identity
AI-assisted packaging

Shwkat

We've interwoven Saudi spirit and authenticity to craft a visually striking identity that resonates with both tradition and modernity. We've painted a warm, inviting atmosphere with a color palette echoing Middle Eastern vibrancy.

AI-led brand strategy & identity
AI-assisted packaging

Coda Coffee House

We are thrilled to announce our role in shaping the unique identity of Coda Coffee House in Riyadh. From concept to execution, we've intertwined quality, affordability, and novelty to create a brand that offers an unmatched coffee experience.

AI-led brand strategy & identity
AI-assisted packaging
AI product & UI design

Ron's Burger

Rons Burger is about awakening the 70's youth in you. It tastes good feels great and sparks the nostalgia directly to you.

AI-led brand strategy & identity
AI-assisted packaging

ZONZI

We have crafted Zonzi's brand identity to evoke a sense of enchantment, while celebrating the art of coffee.

AI-led brand strategy & identity
AI-assisted packaging

Izory Patisserie

A patisserie that specializes in baked goods that are made with love and passion. A place where you will have a good time and make memories. And because what they stand for is having a loving place with excellence for people, the visuals were going for a more simple with light and soft colors to let the sweets shine on their own.

AI-led brand strategy & identity

Melo House of Gelato

Chill. A melo vibe is a chilled, good calm vibe. Melo can be used as a feeling (emotion) or to describe a song or beat.

AI-led brand strategy & identity

Al Sharq

Al Sharq is an automotive transportation company based in Riyadh with more than 31 years of delivering reliable services across the Gulf region.

AI-led brand strategy & identity
AI-assisted packaging
AI product & UI design

Icono

Icono, our venture into the world of home appliance branding in Saudi Arabia. Blending tech-savviness with an in-depth understanding of homeowners' needs, we've transcended the traditional concept of an online store.

AI-led brand strategy & identity
AI product & UI design

Kinjo

In the vibrant heart of Jordan, Kinjo, a trend-setting sushi restaurant, has taken the nation by storm, constructing a captivating bridge between traditional Japanese sushi and the dynamic, modern tastes of the Jordanian populace.

AI-led brand strategy & identity
AI-assisted packaging

Slicin

SLICIN is more than just a pizza brand; it's a lifestyle—an invitation to embrace individuality and enjoy pizza in a way that resonates with personal tastes and preferences.

AI-led brand strategy & identity
AI-assisted packaging

Bunatetu

Bunatetu is a cozy cafe located in Riyadh, KSA. the word came from the Ethiopian culture which means, Coffee time and from here we inspired to show the neighbors a welcoming Gesture and a place.

AI-led brand strategy & identity
AI-assisted packaging

SJ Appetite

Branding, logo design and packaging for SJ Appetite.

AI-led brand strategy & identity
AI-assisted packaging