Sauz&Co

Sauz&Co,is a fresh pasta cloud kitchen based in Riyadh that brings the finest pasta experience to your home. Inspired by Italy, the birthplace of pasta, Sauz&Co offers a standout, youthful, timeless, bold, and cheerful dining experience.

Client
Sauz&Co
Year
2023
Sauz&Co: brand identity, packaging and UI/UX design, opening image

The story

Our brand and beliefs are centered around the symbol of “&”. It’s not just a conjunction, but a representation of collaboration, unity, and the fusion of diverse flavors, ingredients, and cultures. The “&” symbol is intricately crafted to resemble a strand of pasta, which embodies the artisanal nature and delectable complexity of our offerings. It reflects our hands-on approach to pasta creation and how every twist, turn, and loop in our pasta represents a unique culinary experience.

Credits

  • Location: Saudi Arabia
  • Creative direction: AbdulRahman W. Hadi