About the studio

We are an AI-first creative consultancy, based in Amman and Berlin and at home in many other lands.

Our name is still our method: every project begins as a letter to your brand. What has changed is how we write it. AI lets us research faster, explore far more directions and prototype in hours, so more of our time goes into judgement, craft and the details that make a brand unmistakably yours.

We also work with brand and creative teams who want to use AI themselves: choosing the right tools, designing workflows and setting the guardrails that protect quality, consistency and ownership.

Capabilities

  • AI-led brand strategy
  • Generative identity systems
  • Naming
  • Campaign and content generation
  • Packaging
  • Product and UI design
  • Spatial visualisation
  • Brand voice and copywriting
  • AI workflow consulting
  • Creative direction for AI tools
Stacked teal Slicin pizza boxes with bold white lettering
Dusty Dough cookie packaging and cards on a deep blue surface
A hand holding an orange Petite Bouchée paper bag
Shawkat gift boxes with Arabic and Latin lettering
Glance packaging boxes with illustrated desert landscapes
A sandwich wrapped in Dusty Dough branded packaging
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The people

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The studio in numbers

Years of experience
5+
A creative and passionate team with more than five years of experience in the market.
Brands told
120+
Over the years we have told and created more than a hundred different stories in many industries and sectors. Let's tell yours next.
Team members
+9
From designers to illustrators, copywriters, developers and architects. Our team covers every aspect of your next story.
Continents, countries, cities
4 · 7 · 17
Our stories can be found in KSA, Germany, UAE, Qatar, the USA, Turkey and, last but not least, Jordan.
Partners
+50
Our clients are the dearest. Each one of them has a great memory with us.
Happy clients
100%
That will be you.