Al Sharq

Al Sharq, a renowned automotive transportation company with over 31 years of experience in Saudi Arabia, recently collaborated with DearBrand to undertake a comprehensive rebranding effort. This involved refreshing its brand identity and introducing new services, particularly for the transportation of luxury and sports vehicles. The primary challenge we encountered was creating a new identity that was distinct and unique and exuded professionalism. All of this had to be achieved while preserving the company's established reputation and retaining its loyal customer base.

Credits

• Creative direction: AbdulRahman Abdulhadi