Asayel

In the heart of Iraq's rich cultural landscape, we have created a unique culinary experience called Asayel. Each dish is a story that intertwines flavors from the East and West, echoing the vibrant history of Iraq.

Client
Asayel
Year
2024
Asayel: brand identity and packaging, opening image

The story

Asayel is not just about food, it's an experience. It is a fusion of tastes, a celebration of culture, and a tranquil haven to unwind and indulge.

Our logo, crafted with intricate floral Arabic patterns, symbolizes growth, elegance, and royalty, reflecting the very essence of our palace-like ambiance.

From this rich narrative, we have drawn inspiration for every element of Asayel - the architecture, the art, the ambiance, and the soul of our space. We invite you on a timeless journey to the past, where generosity and hospitality were the highest virtues.

Credits

  • Location: Iraq
  • Creative direction: AbdulRahman W. Hadi
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