Doganza

A fast-casual restaurant located in Muscat, Oman, specializes in hotdogs and offers a variety of American cuisine. They aim to rebrand their business to achieve a clear strategy with a vision and a visual that reinforces their values and enhances their goals and atmosphere but does not change them. They want to be the next trendsetter/innovator in the fast casual food industry and grow their community throughout the middle east by franchising it.

العميل
Doganza
السنة
2023
Doganza: brand identity and packaging, opening image

القصة

Brand Essence: SIMPLY FULFILLING When customers think, interact or see doganza they instantly get a simple, joyful and stress free feeling with a satisfying result. So Doganza helps the customer fulfill their needs in simple and fun ways.

BRAND VISION AND MISSION: To be the world's most simple and reliable fast meal with the most innovative and joyful experience. The mission is Creating a high-quality fast-casual food experience that uses revolutionary and inventive methods to make meals simple and enjoyable.

Credits

  • Location: Oman
  • Creative direction: AbdulRahman W. Hadi
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